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Our Mission
Raw Guts Records: Built on Truth, Grit, and Music That Refuses to Be Silent
Raw Guts Records was founded by Tina Landrith-Mills with a simple but uncompromising belief: music should be real, artists should be protected, and creative voices should never be diluted to fit an algorithm, a trend, or a corporate agenda.
In an industry increasingly driven by metrics over meaning, Raw Guts Records exists as a counterweight. It is not a factory. It is not a content mill. It is an artist-first, truth-forward independent record label designed to amplify musicians who have something to say—and the courage to say it.
From its inception, Raw Guts Records has stood for authenticity. The name itself is intentional. “Raw” because the music is unfiltered. “Guts” because creation takes courage. This is a label built for artists who choose honesty over polish, substance over spectacle, and legacy over virality.
A Founder-Led Vision Rooted in Experience
Founder Tina Landrith-Mills brings decades of experience across technology, media, journalism, and creative ecosystems. Her work has consistently centered on building platforms that empower people rather than extract from them. Raw Guts Records is a natural extension of that philosophy—applied to music.
Rather than replicating the traditional label hierarchy, Raw Guts Records was built as a collaborative creative house, where artists retain agency, ownership, and voice. The label functions as a partner, not a gatekeeper. Every decision is guided by a single question: Does this serve the artist and the truth of their work?
A Home for Diverse, Uncompromising Sound
Raw Guts Records exists to promote diverse music styles that don’t fit neatly into commercial boxes. From folk-punk and alternative to raw rock, spoken-word-infused compositions, and genre-defying hybrids, the label prioritizes music that feels lived-in rather than manufactured.
The artists associated with Raw Guts Records are not chasing trends. They are documenting lives, histories, struggles, love, loss, resistance, and resilience. These are songs written with hands that have worked, hearts that have broken, and minds that have questioned the systems around them.
The label actively supports musicians whose creative visions are often marginalized by mainstream industry structures—artists who value storytelling, social awareness, and emotional depth as much as sound quality and performance.
Artist-First, Always
At the core of Raw Guts Records is a commitment to artist autonomy. This means:
- Artists are not forced into predefined brand molds
- Creative control remains with the musician
- Transparency replaces hidden contracts and exploitative terms
- Long-term sustainability is valued over short-term hype
Raw Guts Records does not believe in stripping art of its context to make it more “marketable.” Instead, the label helps artists present their work as it was meant to be heard, while providing the infrastructure needed to reach a global audience.
Connecting Independent Artists to a Global Audience
Raw Guts Records was built for the modern world—where independent music can travel globally without surrendering its soul. Through strategic digital distribution, storytelling-driven promotion, and platform integration, the label connects artists to listeners who are actively searching for music that feels honest and human.
Rather than flooding feeds with noise, Raw Guts Records focuses on meaningful discovery. Each release is treated as a cultural artifact, not disposable content. Every track, album, and performance is positioned within the story of the artist who created it.
This approach allows music to find its audience organically—listeners who don’t just consume, but connect.
More Than a Label: A Cultural Signal
Raw Guts Records is more than a record label. It is a signal to artists and listeners alike that there is still space for music with backbone. It represents a refusal to let creativity be hollowed out by profit-only thinking.
The label aligns itself with broader movements that value:
- Artistic integrity
- Independent creation
- Community over celebrity
- Cultural memory over momentary trends
In this way, Raw Guts Records functions as both a creative platform and a cultural archive—documenting voices that might otherwise be overlooked.
Building for the Long Term
Raw Guts Records is not interested in overnight success stories that burn out as quickly as they appear. The focus is on building careers, catalogs, and communities that last.
Every artist relationship is approached with a long-term mindset:
- How does this work age over time?
- How does it contribute to the artist’s larger story?
- How does it resonate beyond the current news cycle?
This philosophy allows Raw Guts Records to grow intentionally, without sacrificing the values that define it.
A Call to Artists and Listeners
Raw Guts Records exists for musicians who are ready to stand behind their work fully—and for listeners who are tired of music that feels empty. It is a home for people who believe art should still mean something.
Whether you are an artist seeking a label that respects your voice, or a listener searching for music that reflects real life, Raw Guts Records invites you in.
This is not about perfection.
This is about truth.
This is music with scars, stories, and soul.
Raw Guts Records was founded to protect that.
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Tina Landrith-Mills :: Raw Guts Records
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